For Sale Turns To Sold

Bronx, NY realtor and broker John Buoninfante knew there had to be a better way of managing prospective buyers and his home listings. In New York City, realtors don’t post their listings to the Multiple Listing Service (MLS) online system so house buyers have to contact multiple brokers to find the house they need.

When Buoninfante started Living Stone Realty*, he wanted to leverage technology to match prospective clients with current listings.  By working with Atlantic Webfitters he built a customized portal that not only serves as his web site, but also collects a powerful database of prospective house buyers that tracks all home requirements including size, price, neighborhood and other key features.

Leveraging the combination of portal technology powered by Quad-Core Intel Xeon processor technology serving up data quickly, and the mobility of his Motion Computing* Tablet PC with Intel® Centrino® processor technology, Buoninfante believes he has a market advantage.

“When other agents go on a listing call they can tell the seller they have prospects for their home, but I can tap into my database of buyers and show them exactly how many people want their specific type of house,” he says.  “It also means that when I have a new listing, someone at the office can pull prospects for that home based on the criteria and start making appointment calls before I can even get back from my appointment.”

Since the portal technology is web-based, Buoninfante can access his database from anywhere using his Tablet PC with Intel Centrino processor technology, or any computer with web access.  This virtualized environment has allowed Buoninfante to close his office store front and work remotely.

“I can make calls to potential buyers from anywhere,” he says, adding the investment has paid off.  “The database is so powerful anyone can make prospect calls for me, and can see exactly when that prospect was last called.  It gives my business a level of professionalism that separates me from other brokers.”

Realtor- John Buoninfante- Broker/Owner Living Stone Realty

·         How is he using portal (briefly)    I am managing prospective buyers efficiently by having the capabilities within the portal to search the client by multiple categories.

·         Servers:  Number, Make, Model and Processor   Atlantic Webfitters

·         Does he use other technologies day to day (ie desktop, tablet or notebook computer).  If so what processor is running (P4, Centrino, M)   Motion Computing 1700

·         Does he access information while meeting with clients (presenting offers, pricing homes etc)    Yes, through my online website as well as other online recourses.

We are trying to convey the type of culture Livingstone Real Estate is.  For instance, because the CRM software you use is so easy, you can teach younger college kids to work phones and make cold calls… and you are doing this in a wireless environment and using Vonage to save thousands of dollars in long distance charges, that just from talking to me and helping build the software.